Cold Plunges: Science-Backed Recovery Tool or Instagram Hype?
Cold water immersion (aka “cold plunging”) has exploded in popularity, flooding social media feeds with videos of people dunking into ice baths. The trend owes much to figures like Wim Hof (the “Iceman”), who helped elevate icy plunges from niche practice to mainstream wellness craze mcpress.mayoclinic.org. Celebrities and regular folks alike are plunging into frigid …
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