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How Smell Impacts Mood, Memory & Brain Function

Introduction: The Unseen Architect of Your Mind A single, fleeting scent—the crispness of autumn air, the particular perfume of a loved one, the comforting aroma of baking bread—can instantly transport you across decades. This experience, often called the “Proust Effect” after Marcel Proust’s literary description of a memory-laden madeleine biscuit, is a universal human phenomenon. …

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